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Home Buyers, New Construction, Real Estate 101Published January 14, 2026
The Hidden Opportunities in Finished New Construction
One of the smartest moves buyers can make right now is looking at completed new construction homes that have been sitting on the market. These are homes that are finished, move-in ready, and often overlooked because buyers assume the price is firm or that there must be something wrong with them.
In reality, these homes can offer some of the best opportunities in today’s market.
Here’s a real example. A completed new construction home sat on the market for eight months with an original price of $502,000. My buyers were able to purchase it for $432,000. That is a significant difference, and it did not happen by accident.
Builders carry costs every single month a completed home sits unsold. Financing, taxes, insurance, and maintenance all add up. As spring approaches, many builders want these homes off the books so they can reset pricing, free up capital, and focus on new projects. That urgency often creates real leverage for buyers who know where to look.
This is when price reductions, incentives, and flexible terms start to appear. Builders may be more willing to negotiate on price, contribute toward closing costs, offer rate buydowns, or include upgrades that were not originally part of the package. The longer a home has been sitting, the more motivated the builder often becomes.
What surprises many buyers is that some of these opportunities are not even active on the MLS. The home in this example was expired and off the market. Without digging deeper, most buyers would never have known it was available or that the builder was open to a strong negotiation.
This is where strategy matters. Knowing which completed homes have been sitting, which builders are motivated, and which properties are quietly available can make a huge difference in what you pay and the terms you secure.
If you are open to new construction and want to explore opportunities like this, it is worth having a conversation. There are deals out there for buyers who are paying attention and willing to look beyond what is actively advertised.
