Published January 6, 2026

Builder Incentives Might Make Your Payment Look Very Different

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Written by Allison Mulcahy

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If new construction is even remotely on your radar, this is a moment worth paying attention to. Builders are offering some of the strongest incentives I’ve seen in a long time, and they are making a real difference in both upfront costs and monthly payments for buyers.

One of the biggest advantages right now is interest rate buydowns. Builders are using them strategically to make homes more affordable, often lowering monthly payments significantly. On top of that, I’m also seeing generous closing cost contributions, additional appliances, and even finished lower levels being included to help get deals done.

To put this into real numbers, my most recent new construction purchase agreement included a rate buydown, twenty thousand dollars toward closing costs, and a washer, dryer, and water softener that were not originally part of the package. That kind of incentive stack can easily save buyers thousands both at closing and over the life of the loan.

What many buyers do not realize is that these incentives are not limited to completed homes. In many cases, builders are offering the same benefits on homes that are currently under construction or even to-be-built. That means buyers can still make design selections, choose finishes, and customize aspects of the home while taking advantage of today’s pricing and incentives.

This creates a strong window of opportunity. Builders want homes sold and projects moving, and that motivation often translates into better terms for buyers who are paying attention and willing to act.

Whether you are considering a move-in-ready home or thinking about building from the ground up, this market is offering flexibility and leverage that does not always exist. Timing matters, and right now the combination of inventory and incentives is working in buyers’ favor.

If new construction is on your radar, this is a great time to explore what is available and which builders are offering the strongest incentives. Message me and I’ll send you a list of what’s available and which builders are offering the best incentives right now.

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Home Buyers, New Construction
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